In today's fast-paced world, prioritizing fitness and well-being often takes a backseat amidst the hustle and bustle of daily life. However, maintaining a healthy lifestyle is crucial for both physical and mental well-being. Recognizing this need, Ms. Sonam Mehra, co-founder of 7Daily Moves and an experienced fitness coach, noticed a gap in existing exercise apps - people often struggle to derive real benefits from their gym sessions, often due to a lack of motivation or repetitive routines.
Seeking to revolutionize the fitness landscape, Ms. Sonam Mehra partnered with SoluteLabs to build the product. Her goal was to create a comprehensive and engaging platform for diverse fitness needs, making workouts enjoyable and accessible, especially for reluctant exercisers.
Understanding the Problem Statement
The 7Daily Moves app is a specially designed native mobile application serving as a personalized trainer for daily workouts centered around fundamental human movements. Understanding the dissatisfaction with standard gym routines, the main motive of Sonam Mehra was to make fitness accessible and manageable for everyone, regardless of their lifestyle or fitness level.
The concept behind 7Daily Moves was to offer a series of simple, effective exercises that could be done in short intervals, requiring no special equipment, thereby breaking down barriers to regular physical activity. The app should be designed to guide users through various workouts that could be performed anywhere, fitting exercise into daily life without overwhelming time commitments.
She came to SoluteLabs for developing the product from scratch - crafting an eye-catching logo for the application and engaging gifs through gamification, which can help 7Daily Moves distinguish itself from its competitors. Additionally, she desired an interactive UI design for an application to captivate users. Also, their application should be able to efficiently manage server loads with the help of top notch tech stack offered by us.
The Journey from Concept to Creation
As we know, the market is flooded with exercise apps. Our challenge was clear: stand out or fade away. Exceptional animations became our battleground, distinguishing us from the rest. Yet, it wasn't just about visuals; our app's success hinged on two critical factors: an extensive number of exercises and a captivating animated character.
So, our team concentrated on implementing gamification to maintain user engagement and generate positive word-of-mouth. This helped in creating an attractive, playful animated character to instill a sense of empowerment in users, encouraging them to participate in workouts. This helped our client stand out in a competitive market.
In terms of the development of landing pages and blogs, our backend's Ruby on Rails architecture and AWS deployment ensured strong performance and scalability, which are essential for managing the app's expanding user base. This was especially noticeable when we encountered a sudden increase in app downloads, which placed considerable stress on our server. However, our team's strong understanding of the tech stack allowed us to manage the situation effortlessly.
In the meantime, the iOS and Android native apps provided users with a seamless experience, leveraging the distinct features of each platform to their maximum potential, facilitated by Swift and Java development languages.
In order to visualize the design and functionality of the app, landing page, and blog, our team utilized Sketch. This tool enabled designers to generate interactive prototypes that replicated user interactions and assessed usability. Moreover, we focused on enhancing our brainstorming process for developing the logo of 7Daily Moves, starting from scratch and culminating in the final design.
Also, our team's involvement in marketing activities such as SEO and SMO amplified their app's visibility, attracting a wider audience and boosting downloads. Furthermore, our continuous focus on innovation, with the introduction of new features, bug fixes, and enhancements, kept users engaged and satisfied, fostering loyalty and satisfied results.
Services provided by SoluteLabs:
- iOS Mobile App Development
Watch App Development
Quality Assurance
Android Mobile App Development
Custom UX/UI Design
RoR based Back-end Development
Custom Motion Design
Exploring the Core Features of Fitness Application
Since the name begins with "seven," 7Daily Moves primarily concentrates on seven features, outlined as follows:
Audio-based guided instructions for each exercise
This feature entails providing users with verbal cues and instructions for each exercise during their workout sessions. By using audio guidance, users can focus on their form and movements without needing to constantly look at a screen for instructions, enhancing the overall workout experience.
Custom timer to ensure one can work out according to their convenience
This feature allows users to set personalized timers for their workouts. Whether they prefer short, intense sessions or longer, moderate workouts, they can adjust the timer according to their schedule and fitness goals. This customization ensures that users can effectively manage their time and stay consistent with their exercise routine.
Effective workouts designed by fitness experts
7Daily Moves offers workouts curated by fitness experts who have expertise in designing routines that target various fitness goals such as weight loss, muscle gain, flexibility, and cardiovascular health. These workouts are crafted to be safe, efficient, and impactful, providing users with effective means to achieve their desired fitness outcomes.
100+ workouts, with the option to create custom workouts
Users of this feature have access to a wide range of pre-designed workouts that are suitable for various fitness levels and preferences. Additionally, users have the freedom to design their own workouts by choosing particular exercises from the app's repertoire. This versatility ensures that users can find workouts that suit their individual needs and preferences.
Animated, guided exercises
Animated demonstrations accompany each exercise within the app, offering visual guidance to users on how to perform the movements correctly. These animations help users understand the proper form and technique, reducing the risk of injury and ensuring that they get the most out of their workout sessions.
Support for multiple languages
7Daily Moves supports multiple languages, making it accessible to users worldwide. By offering the app in various languages, it caters to a diverse user base, ensuring that individuals from different linguistic backgrounds can easily navigate the app and benefit from its features.
Save favorite workouts
Users can save their favorite workouts within the app for easy access. This feature allows users to bookmark workouts they particularly enjoy or find effective, enabling them to quickly revisit and incorporate them into their regular exercise routine. Saving favorite workouts enhances user convenience and facilitates consistency in their fitness journey.
From Vision to Reality
The Business Impact
The influence of SoluteLabs on the 7Daily Moves platform can be observed across multiple dimensions, each contributing to the platform's overall success and effectiveness. Here are the key points illustrating this impact:
100,000+ Downloads:
This milestone indicates a significant level of interest and adoption among users. It suggests that the app has successfully captured attention within its target audience, reflecting its appeal and effectiveness in meeting user needs.
10M+ Impressions on the Fitness App:
The impressive number of impressions underscores the app's extensive reach and visibility within the fitness community. Each impression represents an opportunity for engagement and interaction, indicating a strong presence in the digital fitness landscape.
45% Reduction in Healthcare Costs:
This statistic highlights the tangible benefits of using the 7Daily Moves app, particularly in terms of promoting healthier lifestyles and reducing healthcare expenses for individuals. By engaging in regular physical activity through the app, users may experience improvements in their overall health and well-being, leading to potential savings in healthcare costs over time.
Attention to the GIF
The GIF received significant attention from influential Facebook groups, including Life Hack (with 698k+ followers), Milind Soman (340k+ followers), Valentin Bosioc (434k+ followers), and London Marathon (133k+ followers), accumulating over 4500 likes.
The App got Recognition
The app was featured in reputable news channels and magazines, such as Channel News Asia, ABC News, Biotechin Asia, The New Paper, and India Times, garnering additional exposure and credibility.
The app generated revenue from day one, indicating successful monetization strategies and sustained profitability potential.
SoluteLabs was very good as a thinking partner, not just execution. We worked very well as a team. They rise up to challenges and even if the project/product is new to them, out of their expertise, they are quick to learn and adapt.
- Sonam Mehra, CoFounder,
7Daily Moves
Unveiling Triumph: The Journey of Innovation Through Partnership
The partnership between SoluteLabs and 7Daily Moves has indeed been a remarkable journey of innovation and collaboration in the tech industry, leading to significant advancements and achievements. This partnership has resulted in the creation of a mobile app that acts as a personal trainer for daily workouts, offering a variety of exercises, tracking capabilities, and motivation for users to stay fit.
Don't wait any longer. If you're eager to embark on this transformative journey or need modernization in your respective application, reach out to us today. Let's sail towards a more agile, responsive, and prosperous future together!
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